echoDonations.org™ Releases Web 2.0 Widget for Facebook, MySpace

Local Nonprofit Launches New Viral Marketing Tool

CINCINNATI, OH, January 28, 2008 – Today echoDonations.org™ announced the launch of its first Internet widget; a tool used to share information among millions of people who use the Internet in their daily lives. Demonstrating the capability to reach over 300 million sets of eyes, the widget provides a way for echoDonations.org™ to spread its message around the world.

Everyday more than 300 million people interact with each other online through over twenty social media websites. Facebook alone has over 60 million registered users, with numbers constantly swelling. “The widget is an incredible tool for online sharing,” according to the widget’s creator Ryan Rosensweig, Director of Web Marketing and Design at echoDonations.org™. “I believe that a new wave of viral marketing will develop quickly among nonprofit organizations as they seek new ways to share their mission with the world.”

As a sharing tool, the widget has been added to www.echoDonations.org, as well as other social media websites, such as MySpace, Facebook, and LiveJournal. Once added to a webpage, the widget has the capability to link to other sites and can be shared with other people who have accounts with a social media website or their own webpage.

The widget is a program in itself, which allows for advanced communication in a very simple, concise way. Its physical appearance resembles a button or badge on a computer screen, and contains a simple, clean message in the graphic.

Widgets are designed to spread messages as far and wide as the Internet will allow. Anyone who finds echo’s widget online can “click it,” “donate,”“grab it,” or “share it.” By “clicking” the widget, the user is linked to echoDonation.org and has the option of reading their blog. Secondly, the widget has a feature that allows its user to “donate now,” a button that links directly to echo’s donation page. Thirdly, by choosing the option on the widget to “grab it,” users can take the widget themselves and add it to their own website. Lastly, the user can “share it,” or invite others to add it to their website.

The widget provides a highly broad form of marketing, which is greatly needed in the expansive Internet world of today. No longer are marketers competing by word of mouth and billboards. Today, they must find new ways to reach out and captivate their audience.


About echodonations.org™

echoDonations.org™, the nation’s leading online charitable mutual fund, is a national nonprofit organization dedicated to helping charities start or grow their online fundraising programs by offering loyalty building cash rewards for donors to give more. More information is available at www.echoDonations.org.

CONTACTS:

echoDonations.org™, Michelle Matthews, 513.276.4332, ext 105.

michelle@echodonations.org